Del Bosco
Ristorante.
Bringing Authentic Italian Flavor to Life through Brand Identity & Packaging
Del Bosco is an artisanal Italian restaurant concept with a focus on premium-quality, egg-based pasta and high-protein wheat. Inspired by the rustic charm of Italy’s countryside and a commitment to real ingredients like extra virgin olive oil and aged cheeses, Del Bosco sought to create a fun, educational, and deliciously authentic brand experience both in-store and through its packaging.
The Challenge
The challenge was to design a brand identity and packaging system that celebrates the purity of ingredients, Italian heritage, and a family-friendly dining atmosphere. The visual style needed to educate customers about the quality of the products, especially on table mats and takeaway packaging, while remaining joyful, eye-catching, and true to its culinary roots.
1. Brand Identity Development
Logo Design & Visual Assets:
The logo reflects Del Bosco’s rustic charm and warmth, with a classic serif font combined with organic visual motifs like wheat, olive branches, and pasta swirls.
Custom illustrations were created to represent different pasta types, cooking traditions, and core ingredients.
Color Palette:
Earthy, fresh tones were chosen to communicate purity and appetite:
• Sun-Dried Tomato Red
• Olive Green
• Parmesan Cream
• Wheat Gold
2. Packaging & Educational Table Mat Design
Fun & Informative Table Mats:
A placemat was created with fun facts, illustrated pasta types, ingredient stories, and playful trivia.
Key messaging focused on:
• Egg-based pasta for richness
• High-protein wheat for health
• Real cheese, olive oil, and healthy dough
Packaging Design:
Pasta boxes and takeaway containers incorporated illustrations and ingredient spotlights.
Labels emphasized "Made with love, real cheese, and healthy dough."
3. Tone of Voice & Messaging
Tone of Voice:
Joyful, informative, and rooted in tradition.
Designed to speak to families, food lovers, and those who care about what’s on their plate.
Slogan & Messaging Examples:
"Every Bite Tells a Story."
"An Italian Escape, Just Beyond the Trees!"
The Solution
A storytelling-driven design strategy was developed, merging educational content, rustic elegance, and playful visuals to delight both in-restaurant guests and take-home customers.
The Impact
Del Bosco’s brand successfully brings together the values of authenticity, education, and fun. With every piece of packaging and touchpoint reinforcing the quality of ingredients and culinary tradition, the brand positions itself as a trusted name in artisanal Italian dining—inviting families and food lovers alike to savor something truly special.
Final Thoughts
Del Bosco is a celebration of real food, simple joy, and Italian heritage. The branding elevates the customer experience by turning every table and takeaway into a moment of learning and delight. It’s not just a restaurant—it’s a story served fresh.
Ethereal Borealis is a creative agency specializing in digital marketing strategy, brand identity, and UI/UX design.
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Kingdom of Bahrain
- Email: [email protected]
- Phone: +973-33133583
- Hours: Sun-Thu 9:00AM - 5:00PM