Richaura
Café & Restaurant
A Culinary Brand of Refined Elegance & Sensorial Indulgence —Where Flavor Wears Couture
Richaura is more than a café and restaurant—it is a sensorial journey born from the fusion of richness and aura, representing both the depth of flavor and the immersive ambiance that surrounds every guest. Conceptualized by the visionary Chef Hannah Al Zaaim, Richaura is a tribute to refined taste, timeless elegance, and the art of intentional dining.
The Challenge
The challenge was to craft a brand identity that captures Richaura’s core philosophy: slow, intentional dining paired with elevated aesthetics and culinary excellence. The brand needed to stand apart from fleeting trends and casual concepts by offering a luxurious yet approachable atmosphere rooted in warmth, sophistication, and creative storytelling.
1. Brand Identity Development
Logo Design & Visual Assets:
• The logo blends delicate serif typography with soft, flowing forms—echoing the harmony between elegance and warmth.
• Emblematic motifs inspired by golden light, ornate detailing, and minimal luxury were created to represent richness and aura.
Color Palette:
A palette of Golden Honey, Ivory Mist, Moss Green, and Charcoal Ink captures timeless elegance with natural warmth.
2. Packaging & Educational Table Mat Design
Tone of Voice:
Sophisticated, poetic, and sensorial.
Evokes emotion, calm, and beauty in every interaction.
Messaging & Tagline:
"Savour Every Bite."
This Tagline speaks to Richaura’s vision of elevated dining and expressive culinary storytelling.
3. Tone of Voice & Messaging
Typography System:
A mix of high-fashion-inspired serifs and contemporary sans-serifs to reflect both tradition and modernity.
Spatial & Print Application:
Designed packaging, menu systems, signage, and print collateral in harmony with interior aesthetics—featuring soft textures, gold-foil accents, and refined patterns.
Environmental design suggestions included ambient lighting concepts and tableware styling that mirror the brand essence.
The Solution
A premium, sensorial brand was developed to reflect the immersive experience of Richaura—from its haute cuisine to the golden glow of its ambiance. Every brand element was designed to elevate, inspire, and evoke emotion.
The Impact
Through elegant branding and immersive storytelling, Richaura stands out as a destination for those who value beauty, craft, and experience. The identity builds strong emotional resonance, encouraging guests not just to dine, but to indulge in a curated lifestyle moment. The brand offers timeless appeal while being deeply rooted in the chef’s artistic vision.
Final Thoughts
Richaura is a celebration of intentional living—where every detail is curated, every dish tells a story, and every visit feels like a warm embrace. From brand to plate, it embodies a golden glow of elegance and depth. This is not just a restaurant; it’s where flavor meets soul.
Ethereal Borealis is a creative agency specializing in digital marketing strategy, brand identity, and UI/UX design.
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Get In Touch
Kingdom of Bahrain
- Email: [email protected]
- Phone: +973-33133583
- Hours: Sun-Thu 9:00AM - 5:00PM